Hyundai Motor releases first NFT among automakers

18 avril 2022

Seoul, South Korea, April 17, 2022 /PRNewswire/ -- Hyundai Motor Company today announced its entry into the online community Non-Fungible Token market in collaboration with NFT brand 'Meta Kongz'.

 

1. 1-Hyundai Motor will become the first automaker to enter the community NFT market, including a website and channels on Discord and Twitter
2. 2-Hyundai Motor today released a short film showcasing its NFT “Metamobility Universe”, which mirrors the “Metamobility” concept revealed at CES 2022
3. 3-Hyundai Motor will release 30 limited NFTs to celebrate the release of a short film that reveals its collaboration with "Meta Kongz", the NFT brand
4. 4-Profits from the sale of Hyundai NFTs will be used for project management and community members

Hyundai Motor is the first automaker to enter the NFT market with its own NFT community, including the official Hyundai NFT website and channels on Discord and Twitter. The Hyundai NFT Community will provide its users with the Hyundai brand experience in the metaverse by sharing NFTs describing its mobility solutions. The Hyundai NFT Discord and Twitter channels opened on April 15, and the official NFT website is expected to open in May.

By providing dedicated channels to the Hyundai NFT community, the company will continuously manage the asset value of its NFTs. Online platforms will provide a 24/7 communication channel between the company and community members, with real-time updates on the value of its NFT assets.

Today, the company released a short film introducing the Hyundai NFT universe concept "Metamobility Universe", which mirrors the "Metamobility" concept revealed at CES 2022. In the film, the gorilla character "Meta Kongz" leads to both in a classic and modern PONY. reinterpreted the PONY heritage series from Earth to the Moon, visualizing how mobility solutions can transcend time and space. The film at the end also teases a shooting star-shaped NFT that will be released in May.

Hyundai Motor will also release 30 limited-edition “Hyundai x Meta Kongz” NFTs on April 20 to commemorate the release of the film. Hyundai NFT projects will continue throughout the year to continue expanding the Hyundai NFT universe. Profits from the sale of Hyundai NFTs will be used for project management and community members.

“The Hyundai NFT universe will expand the Hyundai brand experience, especially with the MZ generation, in a completely new way, further reinforcing our commitment to innovation both in the real world and in the metaverse,” said Thomas Schema, Global Marketing Director and Head of Customer Experience Division, Hyundai Motor. “We are extremely excited to present 'Metamobility' via our own NFTs and to begin this journey with 'Meta Kongz'. »

Hyundai Motor Company shared its vision for a "metamobility" concept at CES 2022 with the aim of pioneering a smart device-metaverse connection that will extend the role of mobility to virtual reality (VR), enabling ultimately people to overcome the physical limitations of movement. in time and in space.